If you are at all familiar with the American casual clothing retailer Abercrombie & Fitch, then I’m sure you remember their highly sexualized ad campaigns and stores staffed with hot, model-like brand representatives.

And if you ever shopped at one of their many physical stores, then I’m sure you remember the distinct smells that permeated within.

That unmistakable “Abercrombie and Fitch” smell, which is woody and highly aromatic, was designed by world-renowned French perfumer Christophe Laudamiel and has some delicious Fir, Oakmoss, Rosewood and Sandalwood notes, punctuated by distinctive Jasmine, Rosemary, Rose, and Sage leaf accents.

So many memories have been tinged by the so-called Abercrombie smell that I can’t help but instantly swell with feel-good nostalgia the minute I run into it. Unfortunately, this has become less and less common over the years (more on that unfortunate fact coming).

Thankfully, if you are a fan of the Abercrombie store smell there is a very easy way for you to make your house or office smell as delicious as any Abercrombie & Fitch store ever did.

So if you want to take your nose on a trip down memory lane, or just can’t get enough of the fragrant aroma we are here to help you answer

How Do You Make Your House Smell Like An Abercrombie Store?

To get your house smelling like an Abercrombie store, you just have to get your hands on a bottle of Fierce. That’s right, the characteristic scent that permeated the Abercrombie stores from our youth came directly from one of their signature fragrances, Fierce.

Abercrombie & Fitch was one of the world’s leading proponents of olfactory marketing, which is a way to take advantage of the powerful bond between our sense of smell and our moods.

The Unmistakable Smell Of an Abercrombie And Fitch Store

All stores belonging to the chain would regularly spray their premises with the same Fierce cologne they sold their customers in order to positively affect their mood and enhance their shopping experience.

What Fragrance Does Abercrombie Use In Their Store?

Abercrombie uses their Fierce cologne to scent their stores. You can still purchase Fierce directly from Abercrombie & Fitch physical and digital stores. It is the de facto “Abercrombie smell” for millions of us around the world.

However, that is about to change, and a new generation will experience a different relationship with the “Abercrombie smell” than the rest of us.

You see, the iconic smell has been replaced with a more neutral, less prominent scent.

Due to societal changes over the last several years, the brand has decided to start using a different fragrance to scent their physical stores. This is why Fierce by Abercrombie is no longer the current “Abercrombie smell’.

Abercrombie Uses Fierce Cologne To Make Their Store Smell Nice

Current customers now are met with the rather subdued fragrance of Ellwood in the air, a white bergamot-inspired citrusy scent.

So if you want your home or office to smell like modern-day Abercrombie & Fitch stores, get yourself a bottle of Ellwood. But if you want to tap into those long-held memories of the Abercrombie stores of yore, Fierce is the scent to seek.

Fierce Vs Ellwood

Perfumes, colognes, etc, all belong to different olfactory lines or profiles. These can include but are not limited to fresh, warm, citrus, woody, oriental, etc. Furthermore, a fragrance is never limited to a single profile and instead is composed of a mixture of them.

Different scents can behave differently over time. From the moment it is applied to the moment it eventually loses its intensity, any given scent can change and evolve.

So, if you find that you are impartial to which of the two distinctly “Abercrombie” scents you prefer, then let me break their differences down for you.


Fierce is a highly aromatic scent with a strong woody accord. There are some slight fresh citrus notes, but the main takeaway when you catch a whiff of Fierce is that of a sweet, kind of earthy/spicy musk.

This is because the primary base notes come from Brazilian Rosewood, Sandalwood, Vetiver, and Oakmoss. While the freshness comes from things like lemon, orange, cardamon, and even seawater.

Ellwood White Bergamot

Ellwood White Bergamot’s scent is primarily citrus heavy with some distinct spice. The scent is very clean and has a distinct laundry musk note. Compared to Fierce, Ellwood is significantly softer and less pronounced on the skin.

While Abercrombie sells Ellwood as a gender-neutral, unisex smell, I find that it veers a little towards the feminine end of the spectrum.

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So, which is the better “Abercrombie & Fitch” smell, Fierce of Ellwood?

Perfumes and Colognes can have powerful and highly personal effects. Fierce of Ellwood is subjective. Personal tastes are never wrong, and your reactions to either one of these scents will be the ultimate deciding factor. Both are wonderful.

Last update on 2024-05-29 at 16:35 / Affiliate links / Images from Amazon Product Advertising API